CMHK Hong Kong Hiking Festival
The 5th “CMHK Hong Kong Hiking Festival”
The 5th “CMHK Hong Kong Hiking Festival,” co-organized by China Mobile Hong Kong (CMHK) and Hong Kong Hiking Association, China (HKHA), has officially launched with a kick-off ceremony held at The Peak today (4 December 2022). In a year which marks the 5th anniversary of the CMHK Hong Kong Hiking Festival, this event is held under the theme of “10 hiking routes, Get 18 districts moving”. Accordingly, the organizer has selected 10 hiking routes, and has targeted to invite citizens from 18 districts to join this healthy activity free of designated places and time restrictions.
Meanwhile, more and more people chose to discover and revel in the beauty and uniqueness of the ring of mountains which surround Hong Kong. The 5th “CMHK Hong Kong Hiking Festival” attracted over 2,000 participants, the largest number of participants in the event’s history, and featured the widest coverage of hiking routes in the five years of the “CMHK Hong Kong Hiking Festival”. The organizer has aimed to inject positivity into all walks of life and all types of society members with this campaign, and has been delighted with the level of support and participation it received.
Furthermore, in response to the rise of the prevalence of metaverse and NFT (digitalization), the CMHK Hong Kong Hiking Festival introduced its own metaverse element to the event by launching a “CMHK Hiking” Special Edition NFT Medal. The organizer therefore is keen to attract members of the younger generation to get into the “Sports Metaverse” and discover the stunning nature of Hong Kong together through the hiking festival.
Event Date: 4 Dec 2022(Sunday)
Event Time: 9:00am – 12:00nn
Route: Victoria Peak
(From left) Dr. Ko Wing Man, GBS JP, Co-Chairman of the event organizing committee and member of Executive Council; Dr. Li Feng, Co-Chairman of the event organizing committee and Chairman of China Mobile Hong Kong and Dr. Stanley Ma BBS, Co-Chairman of the event organizing committee and Chairman of Hong Kong Hiking Association
The CMHK Hong Kong Hiking Festival introduced a metaverse element to the event by launching a “CMHK Hiking” Special Edition NFT Medal.